THE ANTI-PROCRASTINATION APP

Start ugly. Finish proud.

Tell it what you're dreading. It shrinks the dread to a two-minute first action and starts the clock.

coming soon. two-minute habit.

THE ANTI-PROCRASTINATION APP

Start ugly. Finish proud.

Tell it what you're dreading. It shrinks the dread to a two-minute first action and starts the clock.

HOW IT WORKS

01

Dump the dread

Type the thing you keep not-starting. Rant welcome. Nobody's grading it.

02

It shrinks to 2 minutes

UglyStart turns "write the report" into "open the doc, write one bad sentence on purpose." A first action too small to dodge.

03

The drift carries you

Misprinted digits pull into register as the clock runs. At 0:00 you've started, and momentum does the rest.

HOW IT WORKS

01

Dump the dread. Type the thing you keep not-starting.

02

It shrinks to 2 minutes. A first action too small to dodge.

03

The drift carries you. Digits pull into register; momentum does the rest.

THE SCIENCE (LIGHTLY CITED, HEAVILY USED)

You're not lazy. You're mood-repairing.

Mood repair

Procrastination is avoiding a feeling, not a task. Shrink the feeling and the task follows. (Sirois & Pychyl, 2013)

If-then plans

A specific cue paired with a concrete action improves follow-through. UglyStart can turn the first move into an if-then plan. (Gollwitzer & Sheeran, 2006)

Momentum

Interrupted, already-started tasks are easier to resume. Two minutes creates something real to come back to. (Ovsiankina effect)

THE SCIENCE

Procrastination is mood repair: you avoid the feeling, not the task (Sirois & Pychyl). If-then plans improve follow-through (Gollwitzer & Sheeran). Interrupted, already-started tasks are easier to resume (Ovsiankina). Two minutes gives you something real to return to.

Coming soon to iPhone.

Coming soon.

Coming soon to iPhone.

Coming soon.